Overview
As the lead designer, I saw these two projects from the concept to completion for two different accounts with the same owner. Ballast Point, based of out San Diego, was making an effort to get more involved in Northern California.
Creative
These two projects were both large, the above dimensions were 290” x 36”, the below dimensions were 290” x 19”. Ballast Point’s marketing focal point is based around the ocean and maritime, their beer names are connected to the ocean whether by fish or related to maritime tools. I designed both projects in the same scope, by combining their core beers with the map of the ocean off the coast of San Diego.
