lagunitas

lagunitas x bottlerock

Overview: As designer for the Napa area, Lagunitas needed some in-store display support P.O.S. pieces the months leading up to Bottlerock. Bottlerock is a music festival held annually in Napa, brings in talent like Bruno Mars, Foo Fighters, and Santana.

Creative: Lagunitas wanted a creative piece for displays inside of stores, this was part of a 3-piece pole top support stand placed behind a 12-pack display. Not only is Lagunitas famous for their wonderful brews, they’re famous for the dog that is included in the P.O.S, packaging, and apparel. I was able to include of the dog sitting next to an amp. By placing three phrases into the design it appears as if they’re being amplified from a speaker. Three key elements are the Lagunitas Brewing Company logo, Bottlerock’s logo, and the famous dog. Each creative piece was 42” x 36”

Lagunitas cooler wrap

Overview: Often times I was asked to design larger scale projects in other other markets. This time an account in San Jose wanted a large in-store Lagunitas piece at his store. This particular piece was 115” x 20” and was being installed above his cooler doors.

Creative: The account just finished framing the cooler box with wood, and requested the design had a similar look and feel. Finding a stock image of wood was a project in itself to get it as close as what the store installed. Left to right, flying Lagunitas IPA bottles, the silhouette of the dog, Lagunitas Brewing Company logo, followed by one last IPA bottle. I chose to use their IPA bottle because it’s one of their core beers.